Tryvertising: A new way of advertising

Trying new things is a prominent part of the life of 23 year old, Georgetown Alumni Amber N. Dorsey.

Dorsey considers herself a very outgoing person and loves to try new things. "The first time I tried alligator I was very impressed", said Dorsey. Dorsey was dared by a group of friends to try an exotic food and to their surprise, she loved it!

Recently, Dorsey attended an event called Tryvertising which dares consumers to try new things. Tryvertising gives consumers a new way to replace advertising for those who are tired of the same old commercials, ads, and billboards. It is a way in which consumers can become familiar with a product by actually trying it out.

"I encourage everyone to be impartial and go out and try something new for yourself rather than taking the advice of a commercial," Dorsey said. "This helps the consumers make up their minds based on their experiences, and not the messages of the advertiser."

Tryvertising allows consumers to 'try before you buy' and focuses on letting the consumer choose the product and not letting advertisers influence their decisions for them.

THE FUTURE OF THE NBA

The nations economy is buckling. Many of the teams in the NBA are losing money. The Leagues revenue is flat, and the salary cap is about to shrink. In 2011, the leagues collective bargaining contract expires which will make even harder times for the NBA. "The owners have the economis wherewithal to shut down the thing for years", said David Falk, an NBA agent. "Whatever it takes to get a system to work long term." Faulk, an agent for the NBA for 35 years as an NBA agent is known by many for his reputation for brutal honesty. Falk talks about the current state of the agent idustry, saying "there's a rampant cheating going on" and "the quality of the representation is low". He blames the union, which certifies agents but provides almost no oversight. The NBA made $3.6 billion last year. The players made $2 billion. Where did the $1.6 billion dollar difference go? Operating costs? Many changes have been made to the NBA's collective bargaining agreement (luxury tax, salary cap, escrow tax). More work needs to be done when it expires after the 2010-2011 season.

http://sports.espn.go.com/nba/news/story?id=3908026&campaign=rss&source=NBAHeadlines

THE FUTURE OF THE NBA

The nations economy is buckling. Many of the teams in the NBA are losing money. The Leagues revenue is flat, and the salary cap is about to shrink. In 2011, the leagues collective bargaining contract expires which will make even harder times for the NBA. "The owners have the economis wherewithal to shut down the thing for years", said David Falk, an NBA agent. "Whatever it takes to get a system to work long term." Faulk, an agent for the NBA for 35 years as an NBA agent is known by many for his reputation for brutal honesty. Falk talks about the current state of the agent idustry, saying "there's a rampant cheating going on" and "the quality of the representation is low". He blames the union, which certifies agents but provides almost no oversight. The NBA made $3.6 billion last year. The players made $2 billion. Where did the $1.6 billion dollar difference go? Operating costs? Many changes have been made to the NBA's collective bargaining agreement (luxury tax, salary cap, escrow tax). More work needs to be done when it expires after the 2010-2011 season.